Client Background
The company is a leading provider of IT consulting and services for medium and large-sized businesses. They had been in business for over a decade and had a good reputation in the industry. However, they were facing stiff competition from other IT consulting companies and were struggling to increase their online visibility and generate leads.
Challenge
The company’s primary challenge was to improve its organic search rankings for relevant keywords and increase its online visibility. They had tried several SEO strategies in the past, including on-page optimisation and content marketing, but had not seen the desired results.
Solution
After conducting a thorough analysis of the company’s website and SEO strategies, our team recommended a comprehensive SEO campaign that included on-page optimization, technical SEO, and local SEO.
We started by conducting keyword research to identify the most relevant and effective keywords for the company’s business. We then optimized the website’s meta titles and descriptions, headings, and content to target these keywords. We also fixed technical issues such as broken links, crawl errors, and duplicate content.
Our team developed a local SEO strategy that focused on optimising the company’s Google My Business profile and local directory listings. We also developed a content marketing strategy that focused on creating high-quality blog posts and whitepapers that provided valuable information to the company’s target audience.
To ensure that the campaign was generating the desired results, we continuously monitored and analysed the website’s performance. We adjusted the content and messaging as necessary to improve the website’s organic search rankings and visibility.
Results
After implementing the comprehensive SEO campaign, the company saw a significant increase in its organic search rankings and online visibility. The website’s organic search traffic increased by 60%, and the website’s ranking for target keywords improved significantly. The local SEO strategy generated a 40% increase in Google My Business profile views from 10,000 to 14,000 impressions in a month and a 30% increase in local directory listings.
Conclusion
The comprehensive SEO campaign implemented by our team helped the company achieve its marketing goals. By leveraging the power of on-page optimization, technical SEO, and local SEO, we were able to increase the company’s online visibility and generate leads. Our team’s continuous monitoring and analysis ensured that the campaign was optimized for maximum effectiveness.