Client Background
An e-commerce company that sells a variety of consumer products online. They had been in business for several years and had a good online presence, but they were struggling to increase their sales and ROAS (return on ad spend) through their Google Ads campaigns. They had tried several PPC strategies in the past but were not seeing the desired results.
Challenge
The company’s primary challenge was to increase its sales and ROAS through its Google Ads campaigns while keeping the cost per acquisition (CPA) low. They had a limited budget for advertising and needed a cost-effective PPC strategy to increase their revenue.
Solution
After conducting a thorough analysis of the company’s Google Ads campaigns and their target audience, our team recommended a comprehensive PPC campaign that included Google Search Ads, Google Shopping Ads, and Remarketing Ads.
We started by conducting keyword research to identify the most relevant and effective keywords for the company’s business. We then optimized the Google Search Ads campaign by creating ad groups that targeted specific keywords and writing compelling ad copy that resonated with the target audience.
We also optimized the Google Shopping Ads campaign by improving product data, implementing negative keywords, and bidding strategically based on product performance. Our team developed a remarketing campaign that focused on targeting users who had previously visited the company’s website but had not made a purchase.
To ensure that the campaign was generating the desired results, we continuously monitored and analysed the campaign’s performance. We adjusted the bidding and targeting as necessary to improve sales and ROAS while keeping the CPA low.
Results
After implementing the comprehensive PPC campaign, the company saw a significant increase in sales and ROAS while maintaining a low CPA. The Google Search Ads campaign generated a 25% increase in click-through rate (CTR) and a 20% increase in conversions.
The Google Shopping Ads campaign generated a 40% increase in revenue and a 35% increase in ROAS. The remarketing campaign generated a 15% increase in conversions and a 10% decrease in CPA.
Conclusion
The comprehensive PPC campaign implemented by our team helped the company achieve its marketing goals. By leveraging the power of Google Search Ads, Google Shopping Ads, and Remarketing Ads, we were able to increase their revenue, ROAS, and sales while maintaining a low CPA. Our team’s continuous monitoring and analysis ensured that the campaign was optimized for maximum effectiveness.