AKB digital marketing company was approached by Aladdin, which is a gaming store that had a website and social media presence but was not performing well. The client had concerns about the lack of engagement on their website and social media profiles and wanted to increase their brand awareness and online visibility. Our team was tasked with developing and executing a digital marketing strategy that would improve the client’s online presence and increase engagement with their target audience.
Background
The store specializes in selling gaming products for children and young adults. Their website was outdated, with poor navigation and user experience, and their social media profiles were not optimized to attract their target audience. Additionally, their Facebook and Instagram campaigns were not generating the desired results in terms of follower and engagement growth.
Solution
Our team developed a comprehensive digital marketing strategy that focused on improving the client’s website and social media presence. We started by redesigning their website to make it more user-friendly, with easy navigation and clear calls to action. We also worked on improving their mobile responsiveness and site speed, which significantly improved the user experience.
For their social media profiles, we created a content calendar that focused on showcasing their products and engaging with their target audience through creative visuals, copywriting, and user-generated content. We also leveraged influencer marketing to reach a wider audience, partnering with influencers in the gaming niche to promote our client’s products.
We set up and optimized their Facebook and Instagram campaigns, using targeted ads to reach their ideal customer base. Our team also managed their social media profiles, responding to customer inquiries and engaging with their followers.
Results
Our digital marketing efforts produced significant results for the company Within three months of implementing our strategy, their website traffic increased by 30%, and their bounce rate decreased by 25%. We also raised their Instagram followers and likes by up to 84,000.
Our Facebook and Instagram campaigns generated an average click-through rate of 2.5% and a conversion rate of 5%. Our influencer partnerships resulted in increased brand awareness, with several influencers mentioning and promoting our client’s products on their social media profiles.
Conclusion
Our digital marketing strategy helped the client’s gaming store to improve their online presence, increase engagement with their target audience, and generate sales. Our website redesign and optimization, social media management, and influencer partnerships helped us to achieve these results, and we continue to work with the client to maintain and improve their online presence.