Client Background
A leading provider of accounting software solutions for small and medium-sized businesses. They had been in business for over a decade and had a loyal customer base. However, they were looking to increase their online visibility and organic search traffic.
Challenge
the company’s primary challenge was to improve its organic search rankings for relevant keywords and increase its online visibility. They had tried several SEO strategies in the past, including on-page optimisation and content marketing. While these strategies were somewhat effective, they weren’t generating the kind of results that the company was looking for.
Solution
After conducting a thorough analysis of the company’s website and SEO strategies, our team recommended a comprehensive SEO campaign that included on-page optimization, technical SEO, and content marketing.
We started by conducting keyword research to identify the most relevant and effective keywords for the company’s business. We then optimized the website’s meta titles and descriptions, headings, and content to target these keywords. We also fixed technical issues such as broken links, crawl errors, and duplicate content.
Our team developed a content marketing strategy that focused on creating high-quality blog posts, infographics, and videos that provided valuable information to the company’s target audience. We also conducted outreach campaigns to promote the content and acquire high-quality backlinks.
To ensure that the campaign was generating the desired results, we continuously monitored and analysed the website’s performance. We adjusted the content and messaging as necessary to improve the website’s organic search rankings and visibility.
Results
After implementing the comprehensive SEO campaign, the company saw a significant increase in its organic search rankings and online visibility. The website’s organic search traffic increased by 45% from 2000 visitors to 3000 visitors in 2 months, and the website’s ranking for target keywords improved significantly. The content marketing strategy generated a 30% increase in backlinks and a 20% increase in social media engagement.
Conclusion
The comprehensive SEO campaign implemented by our team helped the company achieve its marketing goals. By leveraging the power of on-page optimization, technical SEO, and content marketing, we were able to increase the company’s online visibility and organic search traffic.
Our team’s continuous monitoring and analysis ensured that the campaign was optimized for maximum effectiveness.