Client Background
A leading e-commerce website that specializes in selling handmade products, including clothing, accessories, and home décor items. They have been in business for over five years and have a loyal customer base. However, they were looking to increase their online sales and gain more visibility in the highly competitive e-commerce market.
Challenge
The company’s primary challenge was to increase its online sales and visibility in the market. They had tried several marketing strategies in the past, including social media marketing, email marketing, and search engine optimisation. While these strategies were somewhat effective, they weren’t generating the kind of results that the company was looking for.
Solution
After conducting a thorough analysis of the company’s current marketing strategies, our team recommended implementing a Pay-Per-Click (PPC) advertising campaign. We proposed running PPC ads on Google Ads and Bing Ads to target the company’s desired audience.
Our team started by identifying the most relevant and effective keywords for the company’s business. We then crafted engaging ad copy that included a clear call to action and highlighted the company’s unique selling points. We also created landing pages that were optimized for conversions.
To ensure that the campaign was generating the desired results, we continuously monitored and analysed the campaign’s performance. We adjusted the ad copy, landing pages, and keywords as necessary to improve the campaign’s effectiveness.
Results
After implementing the PPC advertising campaign, the company saw a significant increase in its online sales and website traffic. The campaign generated a 28% increase in conversions and a 35% increase in click-through rates. The average cost-per-click decreased by 20% from USD 0.5 to USD 0.4, resulting in a 42% increase in return on investment (ROI).
Conclusion
The PPC advertising campaign implemented by our team helped the company achieve its marketing goals. By leveraging the power of PPC advertising, we were able to increase the company’s online sales and visibility in the market. Our team’s continuous monitoring and analysis ensured that the campaign was optimized for maximum effectiveness.